First instance of action in the cut throat low end entry level car segment is almost a revolution with Hyundai throwing style, substance, space, performance and fuel efficiency to take on the Alto league. Adil Jal Darukhanawala gets behind the wheel of the stunning Eon which he reckons is the modern day 21st century 800!
It is close to 14 years to the day when Hyundai opened its innings in India with a tall boy smallie to present not just its first car in the India market but also to present the first major challenge to Maruti Suzuki’s domination of the peoples’ car segment. Both Hyundai and Santro were unknown names in the Indian market but with some nifty marketing backed by sound engineering and design, the quirkily styled Santro helped establish the product and the brand in the minds of the Indian motorist.
